Ms. Marvel Perfectly Embodies the Gen Z Experience

2022-09-10 08:17:34 By : Mr. Jason Long

With fandoms, social media and the feeling of being misunderstood, Ms. Marvel is here to say she knows what it's like to be a part of Generation Z.

The following contains spoilers for Ms. Marvel Episode 1, "Generation Why," now streaming on Disney+.

Ms. Marvel has a lot to live up to. As the first Marvel Cinematic Universe show led by a Generation Z heroine, there's a lot of worry about if the latest Disney+ series can pack the same punch as WandaVision or Moon Knight. However, it perfectly encapsulates what it's trying to achieve with its generation.

The first episode of Ms. Marvel follows the coming-of-age formula pretty well -- viewers are introduced to Kamala Khan's family, her school life and her obsession with superheroes, which is considered a distracting, fantastical venture. Ms. Marvel also establishes Kamala as somewhat self-centered and an incredibly bad driver, which aren't her best qualities. It's all a part of the Gen Z experience, which Ms. Marvel never skips a beat on.

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Like many people that are a part of Gen Z, Kamala has a fandom she takes interest in. In the world of the MCU, bands and movie franchises aren't the only things that have a fanbase -- so do Earth's mightiest heroes. For Kamala, idolizing the Avengers (and specifically Captain Marvel) isn't just an act of gratitude, it's a way of life.

The main event in Episode 1 is AvengerCon -- a play on Comic-Con or any other convention that celebrates entertainment and pop culture. A major part of AvengerCon is the cosplay, which Kamala has been working on for seemingly months. When her parents tell her she can't go to the convention, it's practically the end of the world. And just like every dramatic teenager in movies and TV shows, Kamala concocts an elaborate scheme to sneak out of the house... which expectedly fails when her mother catches her coming home late.

Gen Z has many young female voices speaking up for their rights and other necessary changes in the world, from Greta Thunberg to Malala Yousafzai. But sometimes the adults don't take them seriously. Ms. Marvel wastes no time expressing how young women are frequently chastised for following their own path.

To Kamala's parents and her guidance counselor, she's just a girl who has her head in the clouds and has no direction in her life. Her strict but protective mother wants the best for Kamala -- but she thinks school is the only way for her daughter to get on the right path. She sees Kamala's Captain Marvel obsession is no more than a distraction, and even refers to the tight superhero costumes as "skimpy." Elsewhere in the episode, a woman in Kamala's neighborhood is judged for calling off an engagement and traveling to Europe to find her voice.

RELATED: Ms. Marvel Loses Its Younger Audience-Friendly Rating

Since Kamala's parents aren't onboard with her Captain Marvel obsession, she has to find other means to express her interests. In comes YouTube, the popular video platform that older generations still can't totally understand. Both Millennials and Gen Z share a love for visual culture that promotes self-expression and community, which YouTube is the prime source for. Anyone can upload a video to YouTube and try to find an audience -- but just like Kamala, it can take a while for them to get recognition.

Kamala's YouTube channel Sloth Baby Productions provides a clever recap of the Avengers' battle against Thanos through multiple animation sequences, which many YouTube channels thrive off of. Despite putting in extensive time and research to answer the most burning questions about the Avengers, Kamala isn't close to getting that monetization partnership with YouTube. However, she's taking advantage of those YouTuber marketing strategies: "Be sure to like, comment, and subscribe." If only she added "make sure to hit that notification bell," maybe Sloth Baby Productions would have more than two subscribers.

"Generation Why" is a bold and fresh introduction for the next young Avenger. The references to stan culture, feminism among Gen Z and the importance of social media allow Ms. Marvel to stand out as an authentic representation of Kamala's generation. It's something that the MCU has desperately needed for some time.

To catch the Gen Z Avenger, watch Ms. Marvel every Wednesday on Disney+.

Katie is a writer and film & television enthusiast based out of Tennessee. After graduating with a degree in Creative Writing and Film Studies, she has been itching to bring her love for writing and film together by writing freelance. You can often find her binging her favorite TV shows and attempting to start new ones (but failing at that sometimes) and ranting about films on Letterboxd. Follow her on Twitter at @katiexdoll

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